# DataPoint > DataPoint is an AI automation company. It automates the manual, repetitive work teams do every day, in two ways: (1) custom automation built around a team's own process, and (2) DataPoint HR, an AI HRMS that automates hiring and HR out of the box. Its legal entity, DATA POINT - FZCO, is registered in Dubai Silicon Oasis, Dubai, United Arab Emirates. DataPoint works with organizations in the UAE, the GCC, the United Kingdom, Europe (including Sweden), India, the United States and other markets. Key facts: - Brand name: DataPoint. Website: https://www.thedatapoint.ai. Legal entity: DATA POINT - FZCO (registered in Dubai Silicon Oasis, UAE). - LinkedIn: https://www.linkedin.com/company/117203918 - Tagline: The Automation Layer for Modern Business. - Offer 1, custom automation (a service): for any manual work a team repeats. There is no fixed list of workflows. DataPoint connects with the team, understands how the work is done today, prepares a written plan (what to automate, what stays with people, how success is measured), then automates it, measures the result and improves it. - Offer 2, DataPoint HR (a product): an AI HRMS covering job descriptions, job publishing, candidate management, resume scoring, screening rules, AI interview links, calendar scheduling, interview feedback, offer letters and contracts, onboarding, leave management and attendance, timesheets and an HR dashboard. Works with Slack, Microsoft Teams, Gmail, Outlook and Google Calendar. - Which to choose: DataPoint HR if the priority is hiring and HR; custom automation for any other manual work. Both can be used together. - People stay in control: automation handles the repetitive steps; people approve the decisions that matter. - Delivery steps for custom automation: Connect, Understand, Plan, Automate, Measure, Improve. - Contact: sales@thedatapoint.ai ## Company - [About DataPoint](https://www.thedatapoint.ai/about/): what DataPoint does and company facts - [Contact](https://www.thedatapoint.ai/contact/): demos, workflow consultations and partnerships ## Solutions and products - [Our solutions](https://www.thedatapoint.ai/solutions/): the two ways to automate with DataPoint, compared - [Custom automation](https://www.thedatapoint.ai/solutions/ai-workflow-automation/): custom AI workflow automation for any manual work - [DataPoint HR](https://www.thedatapoint.ai/products/hrms/): ready-made automation for hiring and HR (AI HRMS) - [DataPoint HR: recruitment](https://www.thedatapoint.ai/solutions/recruitment-automation/): from job description to contract - [DataPoint HR: onboarding, leave & timesheets](https://www.thedatapoint.ai/solutions/employee-lifecycle-automation/): leave management, timesheets, attendance and onboarding - [DataPoint HR by industry](https://www.thedatapoint.ai/industries/): hiring and HR use cases by industry ## Guides - [What is AI workflow automation? (for HR and people teams)](https://www.thedatapoint.ai/resources/what-is-ai-workflow-automation/) - [AI resume screening](https://www.thedatapoint.ai/resources/ai-resume-screening/) - [End-to-end recruitment automation](https://www.thedatapoint.ai/resources/end-to-end-recruitment-automation/) - [Automated interview scheduling](https://www.thedatapoint.ai/resources/automated-interview-scheduling/) - [Employee onboarding automation](https://www.thedatapoint.ai/resources/employee-onboarding-automation/) - [AI agents for HR operations](https://www.thedatapoint.ai/resources/ai-agents-for-hr-operations/) - [AI workflow automation for HR in the UAE](https://www.thedatapoint.ai/resources/ai-workflow-automation-uae/)